Industry Leaders Collaborate to Advance Responsible Gaming Through Bet on Awareness Campaign

In a collaborative effort to promote responsible gaming practices, CasinoReviews.net, Mindway AI, and eCOGRA have joined forces to launch the "Bet on Awareness" campaign, coinciding with Problem Gambling Awareness Month (PGAM).

At the forefront of this initiative is the introduction of the Gamalyze Challenge, based on Gamalyze, a groundbreaking tool developed by Mindway AI. The self-test challenge is already available on the CasinoReviews.net website, where players can find out how risky their betting choices are.

Departing from conventional self-assessment techniques, the Gamalyze Challenge offers users an immersive, gamified experience, aimed at fostering responsible gaming habits in just a brief 3-minute card game session.

Rasmus Kjaergaard, CEO of Mindway AI, elaborated on the innovative features of Gamalyze, emphasizing its basis in neuroscience. Kjaergaard remarked, "Gamalyze represents a significant stride towards a safer and more mindful gaming environment, emphasizing the commitment to player well-being in the ever-evolving landscape of online gaming."

Adding to Kjaergaard's comment, Douwe Bijkersma, Chief Delivery Officer of eCOGRA, highlighted the enduring importance of responsible gaming within the industry. Bijkersma stated, "Responsible gambling is one of the pillars on which we were founded and it is still very much a part of our ethos today."

Nikoleta Kuncheva, Product Owner at CasinoReviews.net, emphasized the inclusive nature of the campaign, encouraging widespread participation. "Our goal is to engage as many people as possible in becoming more aware, not only during Problem Gambling Awareness Month but all the time.", Kuncheva said.

Throughout the duration of the campaign, Mindway AI, eCOGRA, and CasinoReviews.net will conduct comprehensive research utilizing data provided by the Gamalyze Challenge. 

This collaborative research endeavor is expected to yield valuable insights into gambling patterns and trends in 2024, contributing to a deeper understanding of player behavior within the gaming industry.