GambleAware: Growing Concerns Over Gambling Advertising in Football

A recent survey by the Football Supporters Association found that 73% of football fans are worried about the amount of gambling advertising and sponsorship in the sport. Additionally, 66% of fans believe these sponsorships should be banned altogether.

Research from GambleAware supports these concerns, showing that two out of three people think there is too much gambling advertising in general media. The data suggests that gambling ads are especially harmful to those already struggling with gambling issues. These individuals are 40 times more likely to spend more money and time gambling when exposed to these advertisements.

This indicates that the high number of gambling ads during football matches could worsen gambling problems for vulnerable people.

In response, GambleAware is calling for stricter rules on gambling advertising. They propose measures like banning gambling ads at sports events and adding health warnings to all gambling advertisements.

Zoë Osmond, Chief Executive of GambleAware, commented: “Millions of people have enjoyed watching the Euros this summer, but our research shows that many feel there is too much gambling advertising in the media and around football. Exposure to these ads makes gambling seem like harmless fun without highlighting the risks of addiction and harm. This is why we are urging the government to take stronger action to regulate gambling advertising, especially in sports where children and young people are watching.”

David Rose, Deputy Chief Executive of the Football Supporters Association, added: "Our survey shows that a large majority of fans are concerned about the prevalence of gambling advertising in football, whether it’s on shirts, pitchside hoardings, or TV coverage. Our partnership with GambleAware helps us to address these concerns and provide support for fans who may have gambling problems."

The growing worries about gambling advertising in football highlight the need for stricter regulations to protect fans, especially those at risk of gambling harm.