Boylesports Operates In Netherlands Through Its Inspire Global Solution

Upon entering the betting market in the Netherlands, BoyleSports signed an agreement with Aspire Global (AG) to utilize the entire turnkey platform solution, including managed services.

Who Is BoyleSports?

BoyleSports is Ireland's largest independent bookmaker with headquarters in Dundalk, County Louth, founded by John Boyle in 1982. The operator has over 320 retail branches across Ireland and the UK.

In addition, BoyleSports is also a big operator in the online space with top-rated apps, offering online sports betting, casino, bingo, gaming, poker, and lottery services.

After Conor Gray succeeded John Boyle as BoyleSports CEO in 2017, in 2021, Mark Kemp - chief executive of the UK Tote Group, was announced as the new BoyleSports CEO while Gray was changed to the chief commercial officer.

Boylesports Operates in the Netherlands Through Its Inspire Global Solution

Upon entering the Dutch betting market, BoyleSports signed an agreement with AG to utilize the entire turnkey platform solution, including managed services. In addition, Aspire Global also announced that it would offer the Irish bookie full exclusive service, including platform (PAM), casino games, and sports betting through BtoBet.

Mark Kemp - CEO of BoyleSports, said that while planning to enter the Dutch market, the operator was looking for a partner who could provide a high-quality turnkey solution.

Furthermore, the agreement also includes providing AG's full range of localized services with its CRM system, AspireEngage. At the same time, BoyleSports has Dutch-speaking customer support and fully managed localized CRM promotions.

Kemp added: "At Aspire Global, we have found the perfect partner who will support us with leading technology, exciting games, and all the localized player support that we provide. This will allow us to focus on the player experience and branding of our new business in the Netherlands."

In addition, Aspire Global will also provide tools for matching Dutch gamblers and integrated solutions with payment service providers.

Tsachi Maimon, CEO of Aspire Global, commented: “The partnership with BoyleSports is a significant confirmation of the strength of Aspire Global's complete iGaming service. We are excited about this opportunity to support BoyleSports - one of the oldest brands in the industry - as it plans to enter the newly managed Dutch market. ”

BoyleSports plans to operate in the Dutch market through a license under the regulatory mechanism of the KOA Act introduced last October, as the business is currently licensed in the UK, Ireland, and Gibraltar and has announced that they plan to apply for a Dutch license soon.

In December 2020, the operator extended the PDC World Grand Prix title sponsorship for another three years. The bookie continues to increase brand visibility across the entire tournament, following on from the partnership Initially in 2019.