Billie Barron
Mentor
Last updated: 04 July 2024

Codere Online is gearing up for the third edition of the Codere Cup in Mexico, aiming to build on the success of its previous tournaments in 2022 and 2023. Scheduled for 28 July at the BBVA Stadium in Monterrey, this year's event promises a fresh twist with a unique 'reality show' format.

The competition will feature 60 couples organized into two teams, each led by surprise personalities, enhancing the tournament's dynamic atmosphere. Notably, the winning couple will enjoy an all-expenses-paid trip to Madrid, including tickets to watch Real Madrid play at the iconic Santiago Bernabéu Stadium.

Carlos Sabanza, Director of Sponsorship and PR at Codere Online, expressed excitement about the event's evolution: "The Codere Cup has been a resounding success, and we're committed to enhancing our clients' experiences through innovative sponsorships. This year, we're introducing a seven-episode reality show format, culminating in the final episode where the champions will be crowned."

The tournament will be recorded and broadcast weekly on Codere’s YouTube channel, capturing every thrilling moment until the grand finale in October 2024. This announcement follows Codere Online's strong Q1 financial results, with net gaming revenue reaching €53m ($57.15m).

Published: 04 July 2024 15:36