10Bet and Other Largest Operator Starts Obtaining Ontario license

Ontario launched a legal gaming market on April 4th, a journey that began in April 2019 following plans to end the monopoly of the Ontario Lottery and Games Corporation.

The Alcohol and Gaming Commission of Ontario released its final regulatory standards for sports and event betting last September, including changes to its advertising standards and integrity rules.

The rules have been integrated into the existing Standards of the AGCO Internet Gaming Registry, which were published on July 14 last year and will now go into effect on April 4. The rules are outlined in the Alcohol and Gaming Commission of Ontario's regulatory table:

• Prevent underage gambling, or target potentially high-risk players.
• Use individuals who are, or appear to be, minors to promote gaming.
• Appear in media and venues, including on websites, and in digital or online media, directed prior to minors, or where most of the audience is reasonably expected to be minors.

These efforts aim to promote a safe gambling environment and provide a wide range of gambling options to players with rigorous standards of game and operator integrity, fairness, player protection, and social responsibility.

The Very First Operators Applying for Ontario License

Bet365 along with FanDuel and Unibet was the first licensed operator in Ontario. Following that, LeoVegas, Rush Street Interactive, Rivalry, theScoreBet, and 888 were also approved to apply for licenses from Ontario.

Recently, on March 28th, CasinoMentor also received a notice from 10Bet about suspending affiliate activities in this market to apply for a license to operate from Ontario from March 31, 2022, until 10bet approved a new license. This means that 10bet will no longer allow Canadian bettors to log in or register to 10bet.

According to AGCO, each license will be valid from the date of market opening to April 3, 2024. Therefore, players from Ontario will have to wait a few months to be able to access these big brands. 

These are the first steps in investing and expanding the market of all operators. Complying with the regulations in the host country with the necessary license will present all operators with countless new opportunities.