Zimpler Is Potentially Revolutionizing the Igaming Market in Latin America

Online casinos and sports betting sites are incredibly popular worldwide. Even many markets where online gambling used to be completely banned have recently been warming up to the idea. After all, a thriving igaming sector can often bring lucrative opportunities for countries’ economies. What is more, even countries without a legal gambling market will always have an illicit market that can also attract a lot of money with no benefits whatsoever.

In this article, we take a look at Swedish Zimpler’s ambitions to potentially revolutionize the igaming sector in Latin America - and specifically Brazil.

Gambling Is Now Legal in Brazil After a Long Ban

For the longest time, gambling used to be outright banned in Brazil. In fact, this ban lasted all the way from 1946 to 2018, a period of 72 years.

The huge changes in Brazil started in 2018 when the local government finally decided to legalize sports betting. While this marked the beginning of a new Brazilian igaming industry, no regulation was yet in place. After four years, however, more legislation was passed in 2022 to create a framework for the legal market.

In December 2023, Brazilian President Luiz Inácio da Silva made even more waves in the market by signing even more new legislation. And finally, in June 2024, another bill established a new regulation system for various types of gambling activity, including casinos, horse racing, bingo, and more.

This year, January 2025, was another landmark moment for the Brazilian igaming sector. Since the start of the year, all operators have had to have a proper license to be able to operate legally in the Brazilian market. Without such a license, casinos will be deemed unlawful and may face criminal punishment.

The Brazilian Igaming Market Is on the Brink of a Huge Breakout

Since the start of legalization, the Brazilian gambling market has had a surge in growth. According to data, from 2022 to 2024, the market grew a whopping 250%. Naturally, these numbers could get even better as the industry continues to take shape in Latin America and Brazil.

In 2024, it is estimated that gambling revenue reached close to 2 billion dollars in Brazil, providing a massive boost to the country’s economy. By 2028, it is estimated that figures will have reached as high as 3.63 billion annually.

Online Casino Veteran Zimpler Is Eyeing an Entry Into Brazil

Since 2012, Zimpler has been an incredibly popular name in the online casino game. At first, this Swedish payment provider specialized in invoice-based gambling. Players in countries such as Sweden and Finland could pay for their gambling using Zimpler with their mobile phones and would eventually receive an invoice in the mail. However, just a few years after its inception, Zimpler would follow in its competitor Trustly’s footsteps and moved on to provide fast bank payments instead.

Nowadays, Zimpler is a household name in the casino industry. The casino market in Finland is especially huge for the Swedish provider with plenty of Finns flocking to Zimpler’s fast payments. The website zimplerkasinot.net lists several Finnish online casinos using Zimpler as their main and often sole payment method. Most of these casinos allow players to sign up and complete their deposits in mere minutes.

In 2024, Zimpler reported that it was planning to enter the growing Brazilian market. According to Zimpler, the company is “uniquely positioned to help operators navigate [complexities in the Brazilian market], combining European regulatory expertise with local Brazilian knowledge.” In other words, Zimpler is looking to bring its experience to the Brazilian igaming sector to allow even more seamless and simple transactions.

Conclusion

Things are looking bright for players in Latin America.

With the Brazilian market growing quickly and Zimpler looking to help local payment providers such as Pix to improve even further, there is no telling how big the industry will become.

What is more, Brazil’s gambling legalization and economic boosts could end up inspiring other countries in the region to also legalize. This sort of domino effect has already been seen in the US, where gambling is becoming more legal by the day. Certainly, it is a phenomenon that no country in the world will be able to ignore much longer.