What Are Industry Insiders Really Paying Attention to when Scouting the Latest Strategies in the Online Casino World?

While it is pretty easy to find online casino sites, it is not always so simple to find great, reliable and reputable ones. So, how is your average punter supposed to know where to place their bets and which sites to avoid? Are experts truly experts, or is the term just another marketing buzzword to attract potential customers?

The online gambling world is such a vast market with a global value estimated to be around USD85.32 billion in 2025. However, it is not a stagnating or shrinking one; it is positively exploding. It is forecast that the market will be worth USD 198.04 by 2033 as it is growing at over eleven percent annually. Unsurprisingly, everyone wants a piece of the action, and all platforms are vying for clicks, customers, and accounts.

Therefore, one has to ask the question and wonder what the genuine experts (or industry insiders) are scouting for when making recommendations in the online casino world. Canada has one of the world's fastest-growing markets as gambling just seems to be in Canadian's DNA. While each province manages its own gambling regulation and legislation, the fervour for great sites runs right across the country.

We decided to consult the experts from Onlinecasino.ca to ask them which strategies the online casinos deploy catch their attention and whether they are for the right or the wrong reasons. However, before that, we asked them what it was that granted them the "expert" status.

Mark Keast, industry insider, verified expert and fact checker extraordinaire, told us,

"Our expert team has been around since 2011. We are totally independent, so we are not swayed by one casino over another. We do not take payments to elevate a particular brand or platform, but use a data-driven approach to compare, rank and rate what is out there. Our dedicated panel has tested more than fifty Canadian online casinos so that we can recommend the best. What we are looking out for are safe, verified sites that bring players exclusive bonuses, top real money games and, of course, great fun and innovative gameplay".

Keast explains why leaning into some expert advice is valuable to anyone playing with real money.

"The Canadian igaming market is one of the largest in the world, fast evolving, and growing. That growth is mostly being seen in Ontario, which brought in a new regulatory regime three years ago, and now has 50 operators from around the world licensed and operating, with combined private sector and crown corporation gambling revenues that push Ontario ahead of U.S gambling behemothic jurisdictions like New Jersey, Pennsylvania, and Michigan. That's only going to expand when an open, competitive Alberta igaming market goes live in 2026."

As a seasoned journalist, Keast should know what he is looking for. He has worked as a writer and editor for several Toronto daily newspapers covering both sports and business. He now writes about the iGaming industry in Canada and also writes on sports betting. He works as part of a team, and the editorial process across the site ensures the writers maintain high standards of transparency, trustworthiness and accuracy. When the experts at OnlineCasinos.ca make a recommendation, it is not just based on a whim (or a bribe) but solid research, data analysis, peer reviews and fact checking.

So we asked him what had caught his eye recently, and he explained,

"We are very mindful that online casinos can be an extremely lucrative business for platform operators, and there are plenty out there who do not have the players' best interests at heart. While we understand that a business needs to make money, we are firmly of the opinion that a great online casino offers a win/win opportunity for both platform and player alike."

"Bonuses must be fair and not have onerous conditions. We are very aware of some operators offering what seem to be extremely generous bonuses. However, on closer inspection, we realize that the wagering conditions make them unobtainable without the player sinking a good deal more money into the platform. We understand that online casinos use bonuses to attract and retain players, but we think that a deal is only good if it is beneficial to both parties."

The experts at OnlineCasion.ca do not just take the platform's word for it either; they play the games and test out the offers.

Keast's colleague, Julian Miller, who is passionate about bringing accurate and helpful information to players, tells us,

"While playing online casino games professionally might seem like a dream job (and to be honest, I am not complaining), our experts stress test the sites to ensure that they deliver what they promise. It is only through opening an account, applying the bonus code and then playing on the games that we can see whether or not the bonus can be cashed out. We also contact customer services to ensure our readers are able to get help when they need it. We are very aware that, as in all industry sectors, some businesses are better at talking the talk than delivering the goods".

"Fortunately, the most reputable industry operators are reputable because they have got the memo. They understand that players want to feel safe, have fun and be in with a decent chance of winning. We are increasingly seeing great online casinos introducing extraordinary new gaming experiences like live dealer action or slick integrated apps to make sure the fun is as good on the go as at home".

"The best operators are also working hard to improve player safety, but having easily accessible responsible gambling tools and a wide variety of payment methods so that budgets can be set up front and people can remain in control of their spending.

Yeast concludes the conversation by reminding us that the game's library also plays a significant role in a player's decision and must be considered in the equation. He told us,

"There's no point getting a generous bonus if there is nothing that you want to play. We make sure that all the casinos we list and recommend are jam-packed with the latest online slots, immersive HD live casino games and classic table variants."

With experts like these at your side, the only strategy you will need to employ is to work out how to win! As you already know, that is not so simple, though.